Company News, New Products

L’Oréal’s Kérastase Adds Fine Hair Formulations, Men’s Collection & Sustainable Packaging

Spring 2022 line expansion spans from shampoos to serums.

L’Oréal Professional' Kérastase hair care brand is rolling out some new additions for Spring 2022. Kérastase Chroma Absolu Bain Chroma Respect is a new shampoo meant for fine to medium hair that respects and protects color from stripping or fading. It already has a line for combination hair, as reported in Happi. Made with a lightweight formula, this hydrating shampoo includes amino acids and Centella Asiatica (otherwise known as gotu kola) to gently cleanse and hydrate hair while res...

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